Sep 07, 2026

Nucleus Genomics’ ‘Have Your Best Baby’ ads are back, now with IVF doctors

Nucleus Genomics is expanding its provocative “Have Your Best Baby” campaign nationwide, this time making fertility doctors the public faces of its embryo technology. More than a dozen physicians appear in the new outdoor ads, which were developed in-house.

Aug 10, 2026

How much would you pay for a smarter baby?

“If IVF gets cheaper and genetic data more abundant, as looks likely, the business of embryo screening will only grow—along with the ferocity of the debate. The nearly 50-year history of the fertility industry is full of technologies that were once contentious, including IVF.”

Jun 18, 2026

Nucleus Genomics Wants to Base Edit Embryos

Nucleus plans to fund preclinical research into editing embryos at a Columbia University lab, with the goal of eventually bringing the technology into clinical care.

Jun 4, 2026

In a First, Scientists Precisely Edit Human Embryo Genes

“We see ourselves as a natural pathway for eventually bringing technologies like this into clinical care as part of a broader genetics platform — a full ‘Genetic Optimization’ stack.”

Mar 26, 2026

Nucleus Genomics Expands ‘Optimization’ Embryo Testing to India, Middle East

Nucleus Genomics Inc. has agreements with Indira IVF, which runs more than 165 fertility clinics across India. The clinics will offer Nucleus’ tests to couples undergoing in vitro fertilization.

Jun 04, 2025

Longevity Is Now a Factor When Picking an Embryo for IVF.

Prospective parents using IVF will soon be able to rank embryos using genetic and other information in the hopes of extending the longevity of their offspring, according to the 25-year-old entrepreneur behind...

Jan 12, 2026

10 Breakthrough Technologies of 2026

In the past few years, startups have begun offering a new form of technology called PGT-P, or preimplantation genetic testing for polygenic disorders (and, some claim, traits). These are...

Oct 21, 2025

Exclusive: Startup to use AI to assess disease risk in embryos.

A genetic testing startup launched an AI genomics research arm Tuesday aimed at predicting the likelihood that IVF embryos will develop certain cancers, Alzheimer's and other...

Feb 14, 2026

The factory of perfect children exists and it’s called Nucleus.

In the United States, thanks to advanced DNA analysis, a startup is giving prospective parents the opportunity to assess risks and select the best embryo. The CEO describes a reality that is now possible...

Nov 22, 2025

Fertility startup that screens embryos to predict height, intelligence and disease sparks debate.

Nucleus Genomics has sparked controversy with a series of provocative new ads...

Dec 02, 2025

You might hate these companies’ ads. That’s the point.

Nucleus Genomics, a fertility start-up, promoted its genetic screening with a campaign telling onlookers to “have your best baby.” Then it posted ads declaring “these babies have good genes” outside American...

Nov 18, 2025

IVF ads urge you to ‘have your best baby’ through genetic optimization

Post-American Eagle fuss, most brands are backing off any mention of genetics in their advertising. But IVF company Nucleus is zeroing in on it —in raft of provocative outdoor ads...

Jun 09, 2025

This 25-Year-Old Biotech Founder Says His Startup Can ‘Optimize’ Embryos for Intelligence

Biotech startup Nucleus Genomics is launching what they refer to as a new “genetic optimization” software platform, designed to analyze embryos...

Jan 31, 2025

Nucleus CEO Kian Sadeghi and Reddit Co-Founder Alexis Ohanian on utilizing AI in gene mapping

Kian Sadeghi, Nucleus Founder & CEO, and Alexis Ohanian, Reddit Co-founder and Seven Seven Six founder, join ‘Closing Bell Overtime’ to talk Nucleus’ DNA.