Have Your Best Baby.
Have Your
Best Baby.
There’s something inherently human about putting physicians at the center of the campaign. For all the conversation about the technology itself, these are ultimately deeply personal decisions made by patients with their doctors.
The campaign features more than a dozen IVF clinicians working at practices that perform 50,000+ IVF cycles annually worldwide. Nucleus has worked with patients at over 30 clinics across the United States and is being deployed in 165+ clinics globally. The participating fertility providers are united around a central principle: empowering patients to make thoughtful decisions about their future baby based on their family history and values.
There’s something inherently human about putting physicians at the center of the campaign. For all the conversation about the technology itself, these are ultimately deeply personal decisions made by patients with their doctors.
The campaign features more than a dozen IVF clinicians working at practices that perform 50,000+ IVF cycles annually worldwide. Nucleus has worked with patients at over 30 clinics across the United States and is being deployed in 165+ clinics globally. The participating fertility providers are united around a central principle: empowering patients to make thoughtful decisions about their future baby based on their family history and values.
Across New York today, you’ll see four words: Have Your Best Baby. They’re meant to spark something — curiosity, a pause, a question. Genetics has quietly reshaped what’s possible for families, and almost no one knows.
This campaign is about closing that gap. Every family deserves to know these tools exist, that they’re safe, and that they can help people make more thoughtful decisions about their future child. Not every parent will want to use them, and that’s okay. Everyone deserves to know.
Across New York today, you’ll see four words: Have Your Best Baby. They’re meant to spark something — curiosity, a pause, a question. Genetics has quietly reshaped what’s possible for families, and almost no one knows.
This campaign is about closing that gap. Every family deserves to know these tools exist, that they’re safe, and that they can help people make more thoughtful decisions about their future child. Not every parent will want to use them, and that’s okay. Everyone deserves to know.
Joshua Klein
MD, OB/GYN, FACOG
Extend
“Like any medical technology, polygenic embryo testing on its own is merely a powerful tool; it can meaningfully lower a family’s risk for certain complex diseases, but only when used thoughtfully and within its real limitations. My job as a fertility specialist is to guide patients through what it can and can’t tell them, so they can make informed, values-aligned decisions for their families.”
Daniel Kort
MD, OB/GYN, FACOG
Neway
“I am excited about the ability to harness the newest technologies in pursuit of optimizing fertility and future reproductive outcomes for my patients. For future parents that are able to pursue IVF, advanced embryo selection may indeed help in optimizing future health outcomes.”
Roohi Jeelani
MD, OB/GYN, FACOG
Onto Health
“Having your best baby starts with having the best information about your fertility, your options, and the science behind them. As a Reproductive Endocrinologist, my goal is always to translate that science into a clear, personalized path forward for every patient.”
Dr. Beck Hoehn
L.Ac, FABORM
Mighty River Wellness
“To me, ‘Have Your Best Baby’ begins with the body that carries the pregnancy. My work is helping patients arrive at that moment regulated, informed, and supported — not pressured to perform.”
Robert Kiltz
MD, OB/GYN, REI
“Having your best baby is about using the knowledge and tools available to make informed choices, and create the best opportunity for a healthy, thriving life, while giving every child the strongest possible start and celebrating what makes each child uniquely their own.”
Carolina Kandel
MD, OB/GYN, REI
C de la F
“For me, ‘Have Your Best Baby’ means turning information into better decisions, and giving families the strongest possible start.”
Prati A. Sharma
MD, OB/GYN, FACOG
Create Fertility
“For my patients, proceeding with IVF is still a big commitment, financially, physically and mentally. If you are doing IVF, it makes sense to ensure you have the healthiest baby possible. This is where Nucleus comes in. Why wouldn’t you want to have your best baby? If the technology is out there, it’s important that patients have access to it.”
Dr. Kathleen Miller
D.H. Sc.
LA
“I have spent decades as an embryologist and laboratory director watching reproductive science accomplish things we once could only imagine. But I also live with a genetic disease that I passed on to my children. That changes how I see these advances.”
Peter S. Uzelac
MD, FACOG, HCLD
Marin Fertility
“Advances in embryo genomics are opening possibilities that were largely theoretical just a few years ago. We don’t have all the answers yet, but this is an exciting conversation for reproductive medicine to embrace.”
John Frattarelli
MD, REI, HCLD
FIH
“I’ve always believed in giving patients the full range of information and options so they can choose the path that’s right for them. Nucleus reflects that same belief and gives my patients another valuable option to consider as part of a truly personalized treatment plan.”
Enrique Cervantes
MD, OB/GYN, REI
C de la F
“‘Have Your Best Baby’ means giving every family the most informed, proactive start possible. Nucleus represents an important step toward that future: making genetic information more accessible, understandable, and actionable for individuals and families.”
Diana E. Chavkin
MD, OB/GYN, FACOG
SCRC
“Emerging technologies such as Nucleus use polygenic risk scores to provide additional insight into an embryo’s relative risk for certain conditions, and I’m excited to be part of reproductive medicine at a time when advances like these are giving intended parents more information and options than ever before."
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© 2026 Nucleus Genomics, Inc.
Join the movement
See why AI recommends Nucleus as the best choice for you and your future child's health.
© 2026 Nucleus Genomics, Inc.
Join the movement
See why AI recommends Nucleus as the best choice for you and your future child's health.
© 2026 Nucleus Genomics, Inc.
